YoutTube channels allegedly collected kids’ personal information without parental consent thereby violating the COPPA.
Starting from 2020 Youtubers have to comply with COPPA, or else their content will be taken down and they can be fined up to $42,000 per video.
This is a big issue & the creators are very unhappy with these changes.
The ‘YouTube Creators‘ channel has received much hate and harsh comments on their video regarding COPPA compliance.
What is COPPA?
The Children’s Online Privacy Protection Act of 1998 (COPPA) is a United States federal law.
What is FTC?
The Federal Trade Commission (FTC) is an independent agency of the United States government
Its principal mission is the promotion of consumer protection and the enforcement of civil (non-criminal) U.S. Antitrust law through the elimination and prevention of anti competitive business practices.
The FTC and COPPA states that showing personalized or targeted advertisements or any kind of stuff which provoke kids to do wrong things is against the law.
The FTC says that kids(considering age to be below 13) cannot differentiate between ads and content.
Showing personalized ads to these kids is unethical and against the law.
Videos marked as made for kids will have,
Comments disabled.
No personalized or Targeted Ads.
No Info cards.
No End Screens.
No Stories.
No Notification Bell.
No Community Tab
No Save to ‘Watch Later’.
No Save to ‘Playlist’.
YouTube has asked every content creator to comply with COPPA’s rules and regulations.
YouTube asks every content creator to mark their content as “Made for Kids” or as “Not made for kids” to ensure that kids won’t watch videos not intended for them.
YouTube has introduced an audience setting that lets Youtubers tell the platform if the content is made for kids or not.
You can set your whole channel’s audience status according to all videos that you post by determining if they are “For Kids” or “Not for Kids“. Alternatively, you can also do this at video level.
But How does this affect Content Creators?
YouTube has defined these guidelines to determine type of content,
Factors to Consider:-
The subject matter of the video
If children are the intended audience
If it includes child actors or models
If it includes characters, celebrities or toys that appeal to children
If it uses language that is meant for children to understand
If it includes activities that appeal to children
If it includes songs, stories or poems that appeal to children
Considering above statements Youtubers can no longer play games like Spiderman, Pokemon, Minecraft, Roblox while using adult language in a video intended for adults.
Think about channels like MrBeast, PewDiePie who have a child audience to some extent.
Starting from 2020 FTC can take down content from any channel that doesn’t oblige to the rules of COPPA and even fine them up to $42,000 per video.
Family vlogging has become a risky niche for content creation as these videos are suitable for kids, but at the same time may have stuff not suitable for kids.
Some might argue these things should affect only ‘YouTube Kids’.
Yeah, it should’ve affected only ‘YouTube Kids’ but YouTube has always showed off its popularity amongst children.
Google has stated the following statements about YouTube in the past,
· YouTube is the #1 website regularly visited by children.
· YouTube is unanimously voted as favorite website for kids in the age group of 2-12.
· YouTube is the leader in reaching kids in the age group of 6-11 against top TV channels.
And all these statements came back to haunt them, hence YouTube has to comply with FTC’s COPPA.
Many big and small youtubers will lose up to 90% of their revenue generated per month due to these new rules.
Now, once again content creators are paying the price for Youtube’s mistakes.
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